Every year Willamette University has a week of lectures and events honoring the plight of oppressed people. Named for Black civil rights activist Dr. Martin Luther King Jr., the event has been a mainstay of the community for many years. In designing the 2015 theme, I wanted to give heed to guest lecturer Roger Shimomura, who had lived in a Japanese internment camp during WWII. The barbed wire brand identity was thus born, integrating the bold imagery of Shimomura’s artwork and MLK’s mugshot. The bright red, white, and blue color palate was indicative of the American flag, serving as an eye catching tribute to America’s jingoistic and racist past.
Willamette University, a prestigious liberal arts institute in the Pacific Northwest
Brand identity, print, and web
January 19, 2016